A Candle is remembered only during a Power failure.
So, What do you do?
Keep on pointing out situations when people will need you. Keep reminding them of this need.
This is the only way marketing can happen today.
Every advertiser presumes that somebody who needs his product or service will read his advertisement.
Some Advertisers try to create a need which is not felt now.
What is essential is to identify specifically people who need to have a need, tell them why the need it and help them understand why your product/service alone can fulfill that need effectively.
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