Conducted my usual Finance for Non-Finance Executives Programme for the Operational/Maintenance and Project Managers of Suzlon Energy Limited. Suzlon Energy is the largest Wind Energy Solutions provider in India. Based at Pune they have presence in all states. I have already done a similar programme for their executives at Coinmbatore. The group is proactive and the executives bring high energy and enthusiasm to such HR initiatives for Sharpening the Saw.
The Wind Energy space is slowly moving away from a Tax Concession driven market demand to Profit Models that stand on their own legs and give paybacks that are commercially viable. Suzlon is one of the major players in bringing this about.
Fin For Non Fin (as we trainers call it!) is not a homogeneous or generic product. To treat it as such and try to sell the same content to all audiences is virtual suicide! I always study the Industry and the oprarting cycle before I plan my delivery. For example Fin-for-Non-fin for Godrej Sara-Lee which is a FMCG player is vastly different from that for Suzlon a project based company. The Product here is "a fuly functional and commisioned wind mill! worth a minimum of 6.5 Crores!"
I try to sensitize the engineers and Non Finance Executives to the need for linking their operational decisions to the bottom line. Similarly the need for looking at the cash-to-cash cycle. Many Marketing executives appreciate the need to go beyond order procurement and after sales support only after this program. The profit is not realised till the cash is realised!
For human beings it is Ash to Ash! For Companies, Cash to Cash!
Mr. Srinivasan a senior executive shared a lot of his ewxperience and knowledge. The program was quite interactive. I hope the 17 Executives who attended enjoyed and learnt from the program.
The Wind Energy space is slowly moving away from a Tax Concession driven market demand to Profit Models that stand on their own legs and give paybacks that are commercially viable. Suzlon is one of the major players in bringing this about.
Fin For Non Fin (as we trainers call it!) is not a homogeneous or generic product. To treat it as such and try to sell the same content to all audiences is virtual suicide! I always study the Industry and the oprarting cycle before I plan my delivery. For example Fin-for-Non-fin for Godrej Sara-Lee which is a FMCG player is vastly different from that for Suzlon a project based company. The Product here is "a fuly functional and commisioned wind mill! worth a minimum of 6.5 Crores!"
I try to sensitize the engineers and Non Finance Executives to the need for linking their operational decisions to the bottom line. Similarly the need for looking at the cash-to-cash cycle. Many Marketing executives appreciate the need to go beyond order procurement and after sales support only after this program. The profit is not realised till the cash is realised!
For human beings it is Ash to Ash! For Companies, Cash to Cash!
Mr. Srinivasan a senior executive shared a lot of his ewxperience and knowledge. The program was quite interactive. I hope the 17 Executives who attended enjoyed and learnt from the program.
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